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Exploring How Major Sporting Events Like Marathons Affect Rental Bookings and Rates

Orlando's Annual MarathonsOrlando’s annual marathon weekend attracts runners, spectators, and fitness enthusiasts from around the country. This major sporting event can have a significant impact on short-term rental bookings and rates. Here’s how the marathon affects the rental market and strategies to take advantage of this busy period.

Details of the Marathon Weekend

The marathon weekend includes:

  • Marathon Race: A long-distance race attracting professional and amateur runners.
  • Half Marathon: A shorter race that still draws a large number of participants.
  • 5K and 10K Races: Shorter races that are often included in the marathon weekend festivities.

Impact on Short-Term Rentals

The marathon weekend brings a surge in visitors, leading to increased demand for short-term rentals. Runners and their families often seek accommodations close to the race venues, which can drive up rental rates and occupancy.

Strategies to Capitalize on Marathon Weekend

To make the most of this busy period, consider the following strategies:

  • Highlight Event Proximity: Emphasize your property’s location relative to the marathon race venues in your listing. Use keywords that attract marathon participants and their families.
  • Offer Special Packages: Create packages that include race-related amenities, such as transportation to the race, early check-in, or post-race recovery supplies.
  • Provide Event Information: Offer guests detailed information about the marathon weekend, including race schedules, transportation options, and local dining and entertainment.
  • Adjust Pricing: Use dynamic pricing tools to adjust your rates based on increased demand during the marathon weekend.

Preparing for Increased Demand

Proper preparation can help you manage the influx of guests:

  • Maintain Property Standards: Ensure your property is in excellent condition and equipped to meet the needs of marathon participants.
  • Communicate Clearly: Provide clear instructions for check-in, check-out, and any marathon-related details that may enhance your guests’ experience.

By understanding the impact of Orlando’s marathon weekend and implementing these strategies, you can attract more guests and optimize your rental income during this busy period.

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Disclaimer: This article is intended for informational purposes only and is not intended to replace the advice of a professional in the subject matter. Always consult your financial, tax, legal or management advisor before making any decisions.